Introduction
Introducing something really innovative in the tourism field nowadays, is not quite easy. Considering the economic moment and the competition of historical Groups with markets which have been consolidating for years, not counting the remarkable investments and the technical competence required.
On the other hand, the tourist market has been living for a few years a situation of torment, with sceneries that continually change: closing of traditional Tour operators, alliances and acquisitions betwen tour operators and air lines, merges of more tour operators into groups.
To this is added the almost frantic development of the technologies of communication: first of all Internet, that is rising so many debates and divides the experts, since its first application, in enthusiastic, futurists and conservatories very more skeptics.
The Idea
Once more plays a fundamental role the same spirit that for a long time animated the most part of the Italian business men, made of challenge, ingeniousness, obstinacy, experience, seriousness, dedication and initiative. All components that in many cases have produced important and innovative reality.
These realities reached a big success in many cases, and many times with limited resources, thanks to the innovation, to the brilliant ideas and, of course, the help of faith, which fortunately does not depend from money.
In this scenario TravelpartnersB2B was born, a website that contains in its name a simple but innovative philosophy of tourism marketing.
The starting point was the basic analysis of the business components: the Product, the Middlemen and Consumers.
From here the question on how to propose the best product to the public reducing to the minimum the business passages and above all the costs and times of management.
The solution lays in the vision of a global market and therefore the idea, that may seem ordinary but it is actually original, to put in communication who really owns the experience of the product and who sells and it maintains the fidelity of the consumer.
So the Receptive Agencies of the various Countries with the Travel Agencies of as many Countries.
The idea, once analyzed in the details, needed a "motor" that does the work, but nothing existed on the market that could make this kind of job , so we decided to create one. From this moment on everything started.
